Why Halloween Might Be the Best Time to Market Your Business

Did you know that Halloween is one of the UK's biggest spending events, sitting behind only Christmas and Black Friday?

People spend millions every year on costumes, decorations, events, food, experiences, gifts, and themed products. Yet loads of businesses completely ignore it because they think it has nothing to do with what they sell. I think that's a mistake.

Halloween gives businesses permission to have fun

Halloween is the perfect time to stand out and do something a little different. We spend so much time trying to fit in, especially in business, but it's often the businesses with the most personality that people remember.

Whether you're a shop, a salon, a coach, a gym, a café, or any other business, seasonal content gives you permission to show a different side of yourself and have a bit of fun with your marketing.

And let's be honest, people are bored of seeing the same thing over and over again: the same stock images, the same "professional" headshots, the same social media posts that look like they've come out of a template generator.

Then along comes the local bakery selling coffin brownies. The dog groomer offering werewolf makeovers. The personal trainer dressed as Beetlejuice. Suddenly everyone is paying attention.

Not because they changed their whole business, but because they showed some personality.

The businesses that stick in your mind are rarely the ones trying hardest to look professional. They're the ones willing to let people see the humans behind the logo.

Halloween is brilliant for this because nobody expects things to be serious.

Halloween content makes brilliant brand photography

This is the bit where I get excited.

Halloween shoots don't need to be scary, they can be theatrical. Think funny, moody, dramatic, gothic, completely ridiculous, whatever you’d like!

The best seasonal shoots aren't about costumes. They're about creating content people remember:

• A gym owner lifting pumpkins.

• A florist creating gothic arrangements.

• A dog groomer surrounded by tiny vampires.

• An author in a Victorian style library

The possibilities are endless. These are the type of photos people will remember for years to come.